This advertisement is for an old swimsuit company called Jantzen. The picture is of a sexy woman laying in a seductive pose wearing a one-piece bikini. There is also a man wearing a bright-yellow Speedo while looking at the woman in shock. Not only is he enthralled with the woman but also his dog looks very excited as well. We can tell that this is a dated ad because of the way it looks and the portrayal of both the man and woman. The text reads, “there’s something about a Jantzen.” The advertisement is implying that by wearing a Jantzen bathing suite you will have all the men flocking towards you and staring at you. The woman is just sitting there without regard to the way the man is acting or what is going on around her. The ad makes it seem like the only way a woman can get a man is with her looks and seemingly great bikini body. Personally I don’t like the ads implication because it makes it seem like all a woman is worth is how she looks in a bathing suite. This ad is directed towards women because its trying to encourage them to buy their bathing suites but I think making them seem more worthy would sell them better.
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