This Coors Light ad is showing a can of coors light that has been cut in half. The can reads, "Colder than Kim when you called her Katie." This ad is obviously targeting men and trying to get men to buy the beer. They are enticing them by giving them an analogy of how cold the beer is and relating it to a situation that most men have found themselves in. The saying is demeaning towards women because it is about a woman sleeping with a man and the guy not even having the decency to remember her name. The ad is supposed to make it relatable to men and also has a humorous element to it. The can is peeling away from the can, which is a testament to how cold the can is. It's so cold that the can is pulling away from itself, making a guy want to drink it even more. I think that the ad achieved its goal in getting men to buy this type of beer. But, as a woman, I don't appreciate the message its giving off. It makes it seem as if all woman are going to have one night stands with guys who don't care and are therefore going to call her by the wrong name.
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