Tuesday, August 31, 2010

Milk Advertising

All grown up? I’m pretty sure that when this add came out they were barely even 18 years old. They aren’t even grown up now. They are like 23 or 25 or something. They definetly aren’t “all grown up” in this advertisment. They are trying to make it seem like if you drink milk your gonna grow up faster but it is misleading. Maybe your bones may grow faster and stronger but it doesn’t mean that your body or brain as a whole is going to grow faster. They are also using an element of sexuality her e that bothers me. Most of these milk adds are for children because most kids don’t like drinking milk and these adds are suppose to encourage them to do so. The banana on her shirt automatically brings my mind to a falic refrence which isn’t appropriate for children to be thinking about. But then again if a child is looking at this ad maybe that wouldn’t be the first thing that comes to their mind. But, on the same banana shirt we can see her stomache. And whats annoying is that you can tell that the shirt has been rolled up. It wasn’t accidentily too small or a “crop top” that intentionally shows her stomache. You can tell that the shirt was scrunched up so that we can see a little bit of her stomache. And like I said that isn’t exactly appropaite for children to be looking at. If I were a mother and I knew my girls were obsesesd with Mary Kate and Ashley (as I was as a kid..still sorta am) I wouldn’t want my girls to be mimicing this behavior and pulling up shirt up just because they thought it would make them grow up faster and make them beautiful like the twins. Also going back to the banana, it kind of feels like they are advertising for two different items. Are you telling me that drinking milk will give me strong bones and make me grow up faster? Or is it the potassium in bananas that’s going to make me grow up faster? I’m confused. And whoever in this class said that that wasn’t real milk just kind of grossed me out. And with the idea of the fallic banana on her shirt and the white “milk” on the top of her mouth just makes this ad even more sexual then I originally thought. Sorry if that’s innaporpaite but that’s what my mind went too. Which means that was probably what the advertisers were trying to get the readers to think about. And maybe it does its job in making kids think that drinking milk will make them grown up and be beautiful and sexual like these girls but its giving off the wrong idea and there could be (in my opinion) better ways to encourage children to drink milk.